HTC One is Truly The One and Only Flagship of HTC in 2013

HTC is currently in the process of streamlining its usual approach to smartphone this year. The Taiwanese based tech giant is expected to stick with the new HTC One as its one and only flagship handset for this year. 

Phil Robertson, HTC’s executive director for U.K and Ireland revealed that the HTC One will be stick to its true name, whereby the Taiwanese firm putting its high hope on the sleek and sexy iPhone-like Android handset. 

"We just said, 'Let's just create one flagship device this year,'" Roberson told Omio. "This is The One."

This move is completely different from what HTC do last year where they opted to release a wide range of HTC one devices including the One X, One X+, One V and One S. 

Reinforcing its latest generation flagship brand to a one solitary device could pay off handsomely for HTC as the multiple model approach can quickly confuse the potential customers on which feature belong with which handset.

What we can assure you is that there is no any sort of confusion about the new HTC One though, it come with a 4.7-inch full HD display (similar to HTC Butterfly), 1.7GHz quad-core processor and 2GB of DDR2 RAM.

HTC One also come with Beats Audio-powered BoomSound coupled with a front-facing speaker and amplifier along with BlinkFeed technology for a constant stream of news and photos from you preferred store and not to forget the social networks. 

The camera which only a 4MP is still a great camera as it’s utilizes a feature that HTC call the UltraPixels where the basic idea is that larger pixel make for better images mainly to the image that in low light conditions, than more pixel. The camera also come with HTC Zoe, which turn the photos into a mini-movies.

Importantly, just because HTC declared the One as the only flagship device on the market for the whole year, it doesn’t mean that the door is closed to other HTC handsets under the One brand.

After HTC One took the MWC best in show award, we find it hard to argue with the latest decision of HTC’s new flagship strategy. 

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