What is
this? A heart connected to a circuit board? This is gonna scare those who are
having hematophobia (the phobia of blood) away. And is that an HTC logo down there? Oh goodness
gracious! What have they done?
Okay, huh
hmm! (Clearing throat)
Jokes
aside, look like HTC is going all out in their marketing effort. Just as I mentioned
in an earlier post, CEO of HTC, Peter Chou admitted that HTC wasn’t doing
enough on marketing front. HTC’s competitors like Samsung pours billions of
dollars to make sure their products stay strong in the consumers’ mind. Thus,
whenever someone wants to buy a cell phone, Samsung is almost always the first
brand to come up in mind, resulting in big loss of HTC.
HTC is surely
wanted to change the game now. The teaser poster appeared on a German forum
undoubtedly catches our eye balls easily. The image of a cybernetic heart
attached to circuit board and the tagline “Alive Soon” seem to indicate that a
new life is getting pumped up in near future. It’s likely tipping the birth of
HTC’s next flagship phone, the M7.
HTC has
sent an invitation for an event holding on 19 February in New York. The purpose
of the event is believed to be the debut of HTC M7. The existence of HTC M7 has
been confirmed by none other than Peter Chow himself in a video broadcasted in Taipei.
Peter Chow was seen holding the M7 to take pictures of the audience in some
kind of year-end party.
More
recent rumors of HTC M7 pointed out that it is going to bring brand new sound
and camera experience to the consumers. The M7 is claiming to have 13-megapixel
rear camera which is made by combining three 4.3-megapixel sensor layers. The
camera is said to be able to capture crisper, cleaner images with better color
accuracy.
Seeing
the teaser poster, I couldn’t wait to see HTC M7 in action. Will the impact of
the M7 surpass that of the One X Plus* from last year? This is going to be a great
showdown!
*If you
want to know more about HTC One X Plus, you can get more information here.
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